Hello,
I'm Moein Nikzad
An experienced User Researcher with 7 years of dedicated practice in the field, helping companies gain valuable Market/User insights through diverse methods like interviews, focus groups, and surveys. My responsibilities include analyzing data, providing insights, and presenting findings effectively to stakeholders. My expertise in consumer research extends to various aspects of the field.
Services
Explorative Research
Divergent, Observative, Always recommended
Generative Research
Go deep to the user needs and challenges, slow but strong, not always recommended
Evaluative Research
Refinement, development and always insightful, mostly recommended
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Every company / Brand / Service need to know the needs of their customers in order to improve or create their products and services.
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Some companies know their target customers. My advice is to customize their products based on the customer's needs and user journey through generative methods (in-depth interviews, focus groups, journey mapping)
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But others need exploratory research to know their target customers correctly. I recommend to do explorative research first (Interview, Diary and field studies), and after the main target customers are identified, design the product around the user preferences with various usability methods and then improve it in a gradual process to be ready for the market.
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In order to maintain the stability and integrity of the brand, it is strongly recommended that #evaluative methods (mainly usability testing) be implemented at least at the end of each new product cycle.
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Also, with the passage of time and the change of customer behavior as well as the change of the market, receiving continuous feedback guarantees the return of the customer and the reputation of the brand.
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I, along with a team of my research colleagues who are active in the field of User Experience, can provide all the mentioned steps in the form of a proposal, and if you approve and send the required information, we can provide the insight you need in the shortest possible time.
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It is necessary to mention, depending on the subject, it takes between two weeks and three months for the result to be ready.
